DIGC330, Digital Asia, where we will be conducting an autoethnographic investigation into the production and consumption of Asian digital media, communication technologies, as well as the industry and culture as a whole, from a local, national and personal perspective.
“Woah, what the heck does that even mean?”
To me, autoethnography is research based on the researchers personal observations of the ‘mundane’ within a culture, and then, an analytical narrative of these observations in the hope of understanding certain aspects of said culture. These observations should be “aesthetic and evocative”, utilising storytelling conventions in order to engage readers.
“Autoethnography is an approach to research and writing that seeks to describe and systematically analyze (graphy) personal experience (auto) in order to understand cultural experience.” – Carolyn Ellis, 2011.
Ellis (2011), explains that “When researchers do autoethnography, they retrospectively and selectively write about epiphanies that stem from, or…
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Matt Keats 